Eli Global

  • Marketing Coordinator

    Posted Date 4 months ago(4/20/2018 11:28 AM)
    Job ID
    2018-2868
    # of Openings
    1
    Job Location
    Remote
    Category
    Marketing
  • Overview

    Eye Care Leaders is looking for a Marketing Coordinator to join the fast-paced and dynamic marketing team.  Our lean group prides itself on strong strategy and flawless execution across a number of channels and programs, and an energetic and organized coordinator will make the team complete.  From helping the rest of the team execute programs, to taking control of our social platforms and market engagement, this is a pivotal role in the department, and one that will lead to growth for the right candidate.

    Qualifications

    • Strong written and verbal communication skills, a positive attitude, and the ability to thrive in a collaborative and fast-paced environment
    • Strong project management and organization skills, ability to prioritize and manage multiple projects, and inspire trust with team members
    • Ability to take initiative, manage expectations, and coordinate stakeholders
    • Strong proficiency in the Microsoft Office Suite, especially PowerPoint and Excel
    • Basic understanding of Adobe products and how they are used in a marketing setting
    • Basic to intermediate knowledge of HTML
    • Associates or Bachelors Degree in Marketing, Communications, English, or related field
    • Experience with a marketing automation platform such as Pardot preferred

    Responsibilities

    • Assist with marketing projects from collateral and content development to demand generation programs
    • Devise and execute on social media strategy across channels
    • Assist with creating and executing email marketing campaigns and results tracking
    • Assist in lead generation and capture initiatives through our marketing automation platform including the creation of trackable links, form capture and processing, gating information and downloads, as well as email and direct mail campaigns
    • Assist with data segmentation for demand generation campaigns and develop reporting dashboards
    • Creation variations on email templates, landing pages, direct mail pieces, etc.
    • Assist with website maintenance by publishing content, making promotional updates, minor modifications, other updates as needed
    • Update promotions calendar, manage deadlines, and asset coordination for social media and copy-related projects requiring heavy collaboration among team members
    • Assist in communicating and coordinating with departments internally to address marketing requests including client communications, messaging, and more
    • Provide copywriting and proofreading support as needed
    • Assist with other tasks as needed

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